職位描述
處方藥眼科新產(chǎn)品上市患教
1. Objectives and Purpose of Job
As Product Manager, you will be responsible for driving the successful launch and post-launch management of a new ophthalmic product in the market, while preparing the groundwork for subsequent new launches in the ophthalmology portfolio. This role is critical to shaping and executing robust brand strategies, ensuring cross-functional alignment, and delivering strong commercial outcomes in a dynamic market environment.
As Product Manager, you will be responsible for driving the successful launch and post-launch management of a new ophthalmic product in the market, while preparing the groundwork for subsequent new launches in the ophthalmology portfolio. This role is critical to shaping and executing robust brand strategies, ensuring cross-functional alignment, and delivering strong commercial outcomes in a dynamic market environment.
2. Key Activities and Responsibilities
? Launch Strategy & Execution:
o Develop and implement comprehensive launch plans for a new ophthalmic product, including positioning, segmentation, messaging, and tactical plans
o Manage timeline and budget, and work closely with Field Force, Global Marketing, Medical, Market Access, Regulatory, Legal and Compliance, and Industrial Affair to ensure successful launch of new products
o Design, execute and iterate marketing campaign to engage with key stakeholders to ensure listing success of new product
o Design, execute and iterate marketing campaign to foster engagement with KOLs and ophthalmologists to accelerate adoption of new product
? Launch Strategy & Execution:
o Develop and implement comprehensive launch plans for a new ophthalmic product, including positioning, segmentation, messaging, and tactical plans
o Manage timeline and budget, and work closely with Field Force, Global Marketing, Medical, Market Access, Regulatory, Legal and Compliance, and Industrial Affair to ensure successful launch of new products
o Design, execute and iterate marketing campaign to engage with key stakeholders to ensure listing success of new product
o Design, execute and iterate marketing campaign to foster engagement with KOLs and ophthalmologists to accelerate adoption of new product
? New Product Planning and Preparation:
o Conduct market analysis, competitive intelligence, and customer insights gathering to build launch strategies for upcoming new products
o Develop and execute pre-launch programs and stakeholder engagement plans to ensure market preparedness
o Conduct market analysis, competitive intelligence, and customer insights gathering to build launch strategies for upcoming new products
o Develop and execute pre-launch programs and stakeholder engagement plans to ensure market preparedness
? Brand Management:
o Lead development of marketing materials and campaigns in alignment with global/regional guidelines
o Train field forces to ensure effective delivery of brand messages
o Monitor market dynamics and proactively adjust strategies to maintain competitiveness
o Manage promotional budgets and ensure effective allocation of resources
o Lead development of marketing materials and campaigns in alignment with global/regional guidelines
o Train field forces to ensure effective delivery of brand messages
o Monitor market dynamics and proactively adjust strategies to maintain competitiveness
o Manage promotional budgets and ensure effective allocation of resources
? Stakeholder Engagement:
o Engage with Key Opinion Leaders (KOLs), professional societies, and external agencies to amplify brand presence.
o Collaborate with field forces to ensure effective implementation of field activities and continuous feedback loops.
o Engage with Key Opinion Leaders (KOLs), professional societies, and external agencies to amplify brand presence.
o Collaborate with field forces to ensure effective implementation of field activities and continuous feedback loops.
3 Education:
? Bachelor degree or above
? Major in medical, pharmaceutical, nursing and marketing preferred
? Bachelor degree or above
? Major in medical, pharmaceutical, nursing and marketing preferred
4. Experience and Competencies:
? Minimum 3 years working in MNC pharma marketing
? Ophthalmology or chronic disease experience preferred
? New product launch experience is a plus
? End-to-end experience from ideation to execution of marketing campaign is a plus
? Experience in implementing market access campaign is a plus
? Minimum 3 years working in MNC pharma marketing
? Ophthalmology or chronic disease experience preferred
? New product launch experience is a plus
? End-to-end experience from ideation to execution of marketing campaign is a plus
? Experience in implementing market access campaign is a plus
工作地點(diǎn)
上海徐匯區(qū)博士倫
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職位發(fā)布者
郭雨/助理人力資源經(jīng)理
剛剛活躍立即溝通
博士倫（上海）貿(mào)易有限公司博士倫（Bausch+ Lomb）成立于1853年，是全球領(lǐng)先的眼健康解決方案提供商，業(yè)務(wù)覆蓋隱形眼鏡及護(hù)理液、眼科手術(shù)器械及眼科藥品三大領(lǐng)域。公司總部位于美國(guó)紐約州羅切斯特市，服務(wù)網(wǎng)絡(luò)遍及100+國(guó)家和地區(qū)，每日為全球數(shù)百萬(wàn)用戶提供清晰視覺(jué)體驗(yàn)。核心優(yōu)勢(shì)技術(shù)創(chuàng)新?lián)碛?000+項(xiàng)專利技術(shù)，包括硅水凝膠材質(zhì)隱形眼鏡（如PureVision系列）連續(xù)5年獲得《眼科產(chǎn)品創(chuàng)新獎(jiǎng)》（2020-2024）產(chǎn)品矩陣隱形眼鏡及護(hù)理液：日拋/月拋全系列，通過(guò)ISO 13485國(guó)際認(rèn)證眼科手術(shù)器械：超聲乳化系統(tǒng)市占率居全球前三眼科藥品：人工淚液系列符合中國(guó)藥典標(biāo)準(zhǔn)發(fā)展愿景博士倫將持續(xù)踐行讓世界更清晰的使命，推動(dòng)眼健康領(lǐng)域的技術(shù)革新。博士倫中國(guó)博士倫在中國(guó)有三家獨(dú)立運(yùn)營(yíng)的公司和兩家工廠，分別位于北京和山東濟(jì)南，業(yè)務(wù)涵蓋眼睛護(hù)理產(chǎn)品、眼科手術(shù)產(chǎn)品和制藥領(lǐng)域。北京博士倫眼睛護(hù)理產(chǎn)品有限公司成立于1988年，主要生產(chǎn)和銷售透明鏡片、彩色鏡片及護(hù)理產(chǎn)品采用美國(guó)博士倫先進(jìn)技術(shù)，通過(guò)ISO9002國(guó)際質(zhì)量認(rèn)證博士倫（上海）貿(mào)易有限公司主營(yíng)眼科手術(shù)產(chǎn)品，包括白內(nèi)障手術(shù)設(shè)備、人工晶體等產(chǎn)品技術(shù)先進(jìn)，質(zhì)量?jī)?yōu)良，廣泛應(yīng)用于國(guó)際眼科界山東博士倫福瑞達(dá)制藥有限公司成立于2005年，致力于生物技術(shù)產(chǎn)品和生化藥品的研發(fā)生產(chǎn)由美國(guó)博士倫公司與山東正大福瑞達(dá)制藥合資組建企業(yè)價(jià)值觀我們始終以患者和消費(fèi)者的健康福祉為首要考慮，通過(guò)持續(xù)創(chuàng)新和卓越執(zhí)行，贏得合作伙伴和利益相關(guān)方的信任。在過(guò)去的150多年里，博士倫始終致力于技術(shù)創(chuàng)新和品質(zhì)提升，幫助人們實(shí)現(xiàn)清晰視覺(jué)，睛彩人生。
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