Job Description :
?職位描述:
1. Coordinate with BU and define product portfolio by channel adapted to cluster
2. Deliver product superiority to Cluster based on product positioning in Cluster specific market
3. Break down HQ product launch plan into cluster product promotion calendar, coordinate implementation and track feedback
4. Manage phase-in & phase-out products, sampling display and sample appliances
5. Track product marketing performance and propose reasonable suggestions
1. 與總部 BU 溝通,規(guī)劃適合大區(qū)的渠道產(chǎn)品組合
2. 結(jié)合產(chǎn)品的市場定位,向大區(qū)團(tuán)隊(duì)傳達(dá)產(chǎn)品優(yōu)越性
3. 根據(jù)總部產(chǎn)品上市計(jì)劃,制定大區(qū)產(chǎn)品推廣節(jié)奏,協(xié)調(diào)大區(qū)各職能部門落地執(zhí)行并跟蹤反饋
4. 管理大區(qū)產(chǎn)品上退市,終端出樣,并進(jìn)行樣機(jī)管理
5. 追蹤產(chǎn)品市場表現(xiàn),并提出合理的建議
Job Profile:
職位要求:
1、統(tǒng)招本科及以上學(xué)歷,有家電行業(yè)相關(guān)工作經(jīng)驗(yàn)優(yōu)先;
Bachelor's degree or above, relevant working experiences in home appliance industry is preferred;
2、具備營銷思維,良好的營銷推廣及品牌體驗(yàn)活動(dòng)組織能力;
Good command of marketing ideas, able to organize marketing promotion and brand experience activities;
3、具有較強(qiáng)的自我管理能力,及邏輯判斷能力;
Have strong self-management ability and logical thinking ability;
4、良好的溝通能力,較強(qiáng)的理解能力;
Good communication and good comprehension ability
5、意在家電領(lǐng)域不斷發(fā)展,創(chuàng)新;
Aiming for continuous development and innovation in home appliance field;
6、可以接受高頻次的出差。
Acceptable for high frequent business trips.