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更新于 2025-11-14 00:02:42

Channel Development Assistant Manager, Brand; 渠道發(fā)展副經(jīng)理,品牌

2-2.7萬(wàn)
  • 廣州天河區(qū)
  • 5-10年
  • 本科
  • 全職
  • 招1人

職位描述

渠道銷(xiāo)售分銷(xiāo)布局經(jīng)銷(xiāo)商策略
【職位描述】
1) According to BU guidelines and the actual situation of Division, work out the development strategy of Division B&C and QK business
-Based on the overall channel planning of BU and Division status, formulate brand development strategies for B&C and
-Design the distribution standards of B&C and Quaker in each channel of the Division according to the channel type, and ensure Division implements the distribution standards.
-In view of the current situation of the Division, design the cost investment of B&C and Quaker brand in the Division, including but not limited to key cities, key channel investment, etc. Through the investment of these key regions and cities, create the B&C and Quaker city and channel models in Division.
-Develop B&C and Quaker material delivery strategies and plans through these materials' delivery, improve the brand building of the whole B&C and Quaker in the Division
2) Work with B&C and regional team, rapidly develop B&C and Quaker RCD and build RCD model from 0-1.
-Work with BU colleagues, design the development strategy of B&C and Quaker RCD
-Set up 0-1 models for the development of the Division's B&C and Quaker RCD, work with division related colleagues to complete the development target of B&C and Quaker RCD to ensure overall categories’ target delivery at division level.
-Manage B&C and Quaker RCDs, including but not limited to: monthly stoke management, DIS installation, distribution management, promotional activities, system marking, etc.
-Develop special investment policies, ensure the implementation of these policies, and complete the write-off approval of these policies
-Regularly review the strategy and investment policy to ensure that the policy is in line with the actual situation of the Division, and constantly adjust the policy according to the actual results to ensure the rationality of ROI investment
3) Combined with Division B&C and Quaker development strategy, work out Division B&C and Quaker channel investment policy
-According to the actual situation of Division, work out the investment policy of Division B&C and Quaker
-Ensure the implementation of Division's investment policies and complete the verification and approval process
-Regularly review Division's investment policy to ensure that the policy conforms to the actual situation of Division, and constantly adjust Division's investment policy according to the actual results to ensure the investment ROI, and ensure the completion of Division KPI through the implementation of these policies
-According to BU new product strategy, lead Division B&C and Quaker new product launch meeting, empowering the regional team and RCD on fast learning, active innovation, and rapid expansion of B&C and Quaker business
-Work with RU to sort out the FCST management, aging treatment and other related management processes, and work out the corresponding SOP process to reduce the aging of B&C and Quaker and improve inventory turnover
4) According to the needs of different channels, to undertake B&C and Quaker enterprise group buying opportunities, develop B&C and Quaker exclusive group buying dealers, customize B&C and Quaker gift boxes, and develop salty group buying opportunities
-Based on the overall channel planning from BU and the current situation of Division, With the national group buying team, work out and implement product policies and main package gift boxes to meet business needs in different markets, and promote group buying opportunities and bidding of group buying enterprises and institutions in special channels.
-Develop dedicated B&C and Quaker "three key holidays” group buying customers, help these "three key holidays" group buying customers to complete the enterprises bidding, etc., leverage these group buying customers’ special channel resources to quickly complete the special channel group package and gift box distribution
-Establish the operation kit of B&C and Quaker, improve the operation process, especially the operation process of group bags and gift boxes
-Customize the B&C and Quaker gift box according to the needs of customers. The process of completing the customized B&C and Quaker gift box
-Support salty's group buying business, cooperate with the national group buying team, and be responsible for the communication of offline salty group buying.
5) Explore salty and Quaker's pick and mix business.
-Explore with BU the development of salty &QK brand business, and formulate the Division's salty and Quaker brand development strategy
-Build the development model of salty and Quaker from 0-1
【任職要求】
?At least 7 years of FMCG sales experience, with RCD management experience, familiar with RCD operations
?Have a strong understanding of industry development, with the basic logic of digital-driven business
?Have strong sales negotiation ability and cross team communication and collaboration ability
?Have strong business insight, and be able to convert these insights into business, in the process of business transformation, have the ability to work under pressure and solve problems
?Proficient in the operation of Office software, with strong numerical analysis ability and numerical sensitivity
?Experience in project management
Differentiating Competencies Required
1. Business insight
2. Innovation ability
3. The ability to navigate complex challenges
百事(中國(guó))有限公司包括其在華分支機(jī)構(gòu)及關(guān)聯(lián)公司尊重和保護(hù)您的個(gè)人信息權(quán)利,并承諾依據(jù)中國(guó)個(gè)人信息保護(hù)法律、法規(guī)規(guī)定合法、正當(dāng)、必要和誠(chéng)信的原則處理您的個(gè)人信息(包括個(gè)人敏感信息 )。
由于百事公司在全球范圍內(nèi)開(kāi)展業(yè)務(wù),我們可能需要基于人力資源管理等合理業(yè)務(wù)目的而將您的個(gè)人信息傳輸和/或存儲(chǔ)在位于您所在國(guó)家以外其他國(guó)家(例如:美國(guó))的服務(wù)器和數(shù)據(jù)庫(kù)中,我們承諾遵守中國(guó)有關(guān)個(gè)人信息跨境傳輸?shù)姆煞ㄒ?guī)的規(guī)定,請(qǐng)前往PepsiCojobs網(wǎng)站,點(diǎn)擊候選人首頁(yè)最下方隱私政策中“中國(guó)”隱私政策(即,“百事的應(yīng)聘者個(gè)人信息告知和處理函”)部分以詳細(xì)了解我們?nèi)绾翁幚砟愕膫€(gè)人信息。
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工作地點(diǎn)

廣州天河區(qū)高德置地廣場(chǎng)

職位發(fā)布者

鐘雅逸/人事經(jīng)理

三日內(nèi)活躍
立即溝通
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百事公司是穩(wěn)居全球500強(qiáng)的食品和飲料公司之一,業(yè)務(wù)范圍遍及世界上近200個(gè)國(guó)家,擁有20+個(gè)年銷(xiāo)售額超過(guò)10億美元的品牌,諸如深受眾多消費(fèi)者喜愛(ài)的樂(lè)事薯片、百事可樂(lè)、桂格麥片、百草味等產(chǎn)品。植根中國(guó)40余年間,我們持續(xù)擴(kuò)大投資,打造更強(qiáng)勢(shì)的“產(chǎn)品聯(lián)盟”,以豐富的品類(lèi)組合和創(chuàng)新的產(chǎn)品口味領(lǐng)跑中國(guó)市場(chǎng),連續(xù)多年保持銷(xiāo)售額的兩位數(shù)增長(zhǎng)。無(wú)畏開(kāi)拓,我們逐步成為中國(guó)食品飲料行業(yè)的引領(lǐng)者;有為未來(lái),我們致力于為人才打造更廣闊的職業(yè)前景。在百事,讓無(wú)畏,更有為。作為業(yè)界“精英學(xué)府”,我們以人才為根基,注重領(lǐng)導(dǎo)力的培育,充分放權(quán)鼓勵(lì)人才發(fā)揮自驅(qū)力。我們擁有專(zhuān)業(yè)穩(wěn)健的發(fā)展平臺(tái)、敢于突破的創(chuàng)新基因和自由活力的文化氛圍,助力你在這里成為行業(yè)新領(lǐng)袖。歡迎敢拼善贏、敢夢(mèng)有愛(ài)的你加入這個(gè)溫情有度的大家庭,成為我們獨(dú)一無(wú)二的一份子,在充滿激情與溫情的團(tuán)隊(duì)中與一眾熱情務(wù)實(shí)的優(yōu)秀伙伴并肩前行,為我們共同的目標(biāo)而全力以赴。在百事正持使命的指引下,期待你盡情發(fā)揮自己的影響力與創(chuàng)造力,以信心和勇氣迎接未來(lái)更多機(jī)遇與挑戰(zhàn),創(chuàng)造可持續(xù)價(jià)值、看見(jiàn)長(zhǎng)遠(yuǎn)未來(lái),向世界傳遞更多歡笑與快樂(lè)。由你,世界嘴角上揚(yáng)!如果你希望進(jìn)一步了解百事中國(guó)及其職位信息,請(qǐng)登錄我們的集團(tuán)網(wǎng)站www.pepsico.com.cn
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