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更新于 今天

Senior Brand Manager (MJ006667)

3.5-4萬(wàn)·13薪
  • 廣州天河區(qū)
  • 5-10年
  • 本科
  • 全職
  • 招1人

職位描述

品牌營(yíng)銷(xiāo)品牌策劃
Responsibilities崗位職責(zé):
The Owner of the brand(s), from brand strategy, activation and P&L.
品牌的主導(dǎo)者,包括策略執(zhí)行和盈虧.
The key driver of the routine operation of brand team.
品牌組日常運(yùn)作的關(guān)鍵崗位
The key driver of brand communication project.
推進(jìn)品牌傳播項(xiàng)目的關(guān)鍵崗位
The key coordinator in brand communication project between regional team and functional team of HQ and agencies.
品牌傳播項(xiàng)目中,區(qū)域與總部功能部門(mén)及代理公司之間的主要協(xié)調(diào)者
Work under the guidance of Market Manager/Director to monitor and drive the brand business.
在市場(chǎng)經(jīng)理/總監(jiān)的指導(dǎo)下,監(jiān)測(cè)品牌的發(fā)展?fàn)顩r并推動(dòng)品牌的發(fā)展.
Assist with marketing manager to plan and implements integrated brand communication campaigns, and monitors actual results against plan and budget to ensure set targets are achieved.
協(xié)助市場(chǎng)經(jīng)理策劃及執(zhí)行品牌整合營(yíng)銷(xiāo)活動(dòng),監(jiān)測(cè)實(shí)際效果,確保達(dá)成計(jì)劃與預(yù)算中的目標(biāo);
Direct agencies on brand communication and creative development to maximize brand equity.
指引代理公司做好品牌溝通及創(chuàng)意發(fā)展,最大化品牌的資產(chǎn);
Closely communicate and co-work with regional sales team and other department to better deliver the marketing strategy and activities.
與地區(qū)銷(xiāo)售及其他部門(mén)緊密合作溝通,以讓市場(chǎng)策略及活動(dòng)更好地展開(kāi)。
Work with channel marketing team for effective channel promotion and good product presence.
與渠道組一起達(dá)成有效的渠道促銷(xiāo)及優(yōu)秀的產(chǎn)品展示;
NPD (New Product Development), cross work with Supply Chain for new innovations and launch to market.
新品研發(fā),與供應(yīng)鏈進(jìn)行跨部門(mén)合作參與新品研發(fā),并推廣到市場(chǎng)。
Identify & exploit business opportunities through superior understanding of consumers, market, and competitor insight &
trends, as well as data analysis.
通過(guò)對(duì)消費(fèi)者,市場(chǎng),競(jìng)品的洞察/趨勢(shì)了解以及數(shù)據(jù)分析來(lái)識(shí)別和運(yùn)用生意增長(zhǎng)機(jī)會(huì),幫助品牌成長(zhǎng)。

Requirements任職條件:
Strong Project Management, leadership and communication skills
優(yōu)秀的項(xiàng)目管理領(lǐng)導(dǎo)和溝通能力
Strong Data analysis skill and business acumen
優(yōu)秀的數(shù)據(jù)分析以及商業(yè)思維
Familiar with brand marketing & operation
熟悉品牌營(yíng)銷(xiāo)及運(yùn)作
Good aesthetic judgement to help the brand on equity & brand image building
審美好,能夠幫助品牌提升品牌形象,保持國(guó)際品牌調(diào)性
Outgoing and good communication skills, able to work closely with internal and external stakeholders
性格外向善于溝通,可以跟內(nèi)外部團(tuán)隊(duì)進(jìn)行順暢溝通
Interested with the beer business and have the eagerness to learn
對(duì)啤酒業(yè)務(wù)有興趣且能主動(dòng)學(xué)習(xí)
Achieves results through both solo and teamwork
既能單兵作戰(zhàn),也能通過(guò)團(tuán)隊(duì)協(xié)作達(dá)成目標(biāo)
Attention to detail
注重細(xì)節(jié)
Be able to work under pressure
能在壓力下工作
Innovative & creative
有創(chuàng)新能力并富有創(chuàng)意
5G internet surfers and familiar on youth generation hobbies & activities
5G沖浪者并熟悉了解年輕人的興趣愛(ài)好和日常活動(dòng)

Education教育背景:
Bachelor degree or above, business related area is preferable:
本科或以上學(xué)歷,商業(yè)類(lèi)相關(guān)專(zhuān)業(yè)優(yōu)
Good English & Mandarin in speaking, writing, reading, and listening.
英語(yǔ)和中文溝通流暢,聽(tīng)說(shuō)讀寫(xiě)俱佳

Experience經(jīng)驗(yàn):
A minimum 6-year experience in product/brand marketing with multi-national
至少6年的跨國(guó)產(chǎn)品/品牌營(yíng)銷(xiāo)經(jīng)驗(yàn)
PR, Event, Communication Strategy experience
擁有公關(guān),線下活動(dòng),線上溝通策略等相關(guān)經(jīng)驗(yàn)
Successful experience in launching new product/brand and portfolio management will be preferred.
具有新品上市成功經(jīng)驗(yàn)以及產(chǎn)品組合管理經(jīng)驗(yàn)優(yōu)先考慮。

工作地點(diǎn)

廣州天河區(qū)僑鑫國(guó)際1

職位發(fā)布者

鄒先生/招聘主管

昨日活躍
立即溝通
公司Logo嘉士伯(中國(guó))啤酒工貿(mào)有限公司
嘉士伯集團(tuán)是全球三大啤酒公司之一,創(chuàng)建于1847年,總部位于丹麥?zhǔn)锥几绫竟?,旗?80多個(gè)品牌暢銷(xiāo)于全球150個(gè)市場(chǎng)。嘉士伯中國(guó)是中國(guó)五大啤酒公司之一,以上市企業(yè)重慶啤酒股份有限公司(SH.600132)為業(yè)務(wù)平臺(tái),運(yùn)營(yíng)著由27個(gè)酒廠(截至2024年12月31日)組成的生產(chǎn)供應(yīng)網(wǎng)絡(luò)和覆蓋中國(guó)各省區(qū)市的市場(chǎng)銷(xiāo)售網(wǎng)絡(luò),員工數(shù)量近7000人。嘉士伯中國(guó)積極應(yīng)對(duì)市場(chǎng)變化,通過(guò)滿足消費(fèi)者對(duì)高品質(zhì)啤酒不斷增長(zhǎng)的需求,持續(xù)推動(dòng)產(chǎn)品結(jié)構(gòu)優(yōu)化、大城市和新零售等業(yè)務(wù)舉措,實(shí)現(xiàn)了高質(zhì)量發(fā)展,近年業(yè)績(jī)表現(xiàn)明顯優(yōu)于行業(yè)水平。嘉士伯中國(guó)擁有“本地品牌+國(guó)際品牌”的強(qiáng)大品牌組合。國(guó)際品牌有嘉士伯、樂(lè)堡、1664、布魯克林、夏日紛等,本地品牌有烏蘇、重慶、山城、西夏、大理、風(fēng)花雪月、京A等,能夠滿足消費(fèi)者在不同場(chǎng)景的消費(fèi)需求。中國(guó)已發(fā)展成為嘉士伯集團(tuán)在全球最大的市場(chǎng)。在集團(tuán)面向2027年的揚(yáng)帆27戰(zhàn)略中,“繼續(xù)在中國(guó)取得成功”被列為戰(zhàn)略重點(diǎn)之一,要在中國(guó)成為成功、專(zhuān)業(yè)和具有吸引力的啤酒公司。同時(shí),嘉士伯中國(guó)也承諾通過(guò)實(shí)施“共同邁向并超越零目標(biāo)(TTZAB)”ESG計(jì)劃,應(yīng)對(duì)不平等、氣候變化和水資源短缺等全球挑戰(zhàn),實(shí)現(xiàn)“零碳足跡”、“零水浪費(fèi)”、“零農(nóng)業(yè)足跡”、“零包裝浪費(fèi)”、“零非理性飲酒”、“零事故文化”等一系列目標(biāo),踐行嘉士伯集團(tuán)的宗旨——釀造更美好的現(xiàn)在和未來(lái)。
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