Essential / 必備條件
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5+ years of product marketing or game marketing experience in the mobile gaming industry
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5年以上手機(jī)游戲行業(yè)產(chǎn)品營(yíng)銷或游戲營(yíng)銷經(jīng)驗(yàn)
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Proven track record in creative marketing, brand marketing, and campaign execution for mobile games
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在手機(jī)游戲的創(chuàng)意營(yíng)銷、品牌營(yíng)銷和活動(dòng)執(zhí)行方面有成功記錄
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Strong creative development skills: ability to develop key messages, visual concepts, and marketing assets for games
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強(qiáng)大的創(chuàng)意開(kāi)發(fā)能力:能夠?yàn)橛螒蜷_(kāi)發(fā)核心信息、視覺(jué)概念和營(yíng)銷素材
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Native or fluent Mandarin Chinese speaker with deep understanding of Chinese gaming market and player preferences
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普通話母語(yǔ)或流利水平,深入了解中國(guó)游戲市場(chǎng)和玩家偏好
Experience working with performance marketing/UA teams to provide creative assets and brand support
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具有與效果營(yíng)銷/UA團(tuán)隊(duì)合作提供創(chuàng)意素材和品牌支持的經(jīng)驗(yàn)
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Hands-on experience with A/B testing for creative concepts, messaging, and campaign optimization
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具有創(chuàng)意概念、信息和活動(dòng)優(yōu)化的A/B測(cè)試實(shí)踐經(jīng)驗(yàn)