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Accountabilities ? Familiar with China traditional media & digital media trends. With experiences of tailor-made media strategy to drive brand relevance and relevance ? Experienced in 3+reach planning (TV/OTV/OTT), familiar with the evaluation tools form media research company such as CMS, Miaozhen, etc. Ensure planning process is being adhered to, utilizing industry tools and internal tools effectively ? Experienced in digital and OOH media planning and execution ? In charge of spot plan management, check with AOP for KPIs alignment ? In charge of campaign performance tracking and optimization, daily connect with RemainCo media team and media agency to ensure campaign success ? Responsible for post-campaign management incl. media performance tracking, post-buy governance and media performance review ? Supporting role on the planning of annual operation plan, master plan, competitor analysis, etc. ? Guide junior colleagues to execute campaign planning and provide support to ensure ? Provide consistent and thorough management for internal support to traffic each month’s campaigns, ensuring the accuracy of client specific strategic direction