1、 貨品的生命周期管理 Product Lifecycle Management
根據(jù)品牌貨品部的銷(xiāo)售政策,負(fù)責(zé)所轄內(nèi)門(mén)店的新品到倉(cāng)后的具體配發(fā)工作 Manage the specific distribution of new arrivals to assigned stores upon their arrival at the warehouse, in accordance with the sales policies of the brand merchandising department.
結(jié)合新開(kāi)店商圈客質(zhì)屬性,根據(jù)新開(kāi)店特點(diǎn)及陳列標(biāo)準(zhǔn),能合理進(jìn)行新開(kāi)店配貨(線路結(jié)構(gòu)、品種結(jié)構(gòu)、上市月結(jié)構(gòu)等)Based on the customer profile and characteristics of new store locations, as well as display standards, ensure appropriate product allocation for new store openings (including product line structure, variety structure, and launch month structure).
根據(jù)銷(xiāo)售節(jié)奏負(fù)責(zé)所門(mén)店的貨品日常調(diào)撥、暢銷(xiāo)款的補(bǔ)貨,追單采買(mǎi),為店鋪銷(xiāo)售提供支持Handle daily product transfers between assigned stores, replenish best-selling items, place follow-up orders, and provide support for store sales in line with sales rhythms.
在品牌貨品部的標(biāo)準(zhǔn)下,結(jié)合城市銷(xiāo)售差異化屬性,制定貨品流轉(zhuǎn)規(guī)則及貨品合規(guī)監(jiān)控Establish product circulation rules and monitor product compliance, taking into account regional sales differences while adhering to brand merchandising standards.
管理所轄門(mén)店的次品審核,過(guò)季商品退倉(cāng)、滯銷(xiāo)貨品的域內(nèi)流轉(zhuǎn)Manage the inspection of defective products in assigned stores, facilitate the return of out-of-season goods to the warehouse, and oversee the circulation of slow-moving products within the region.
2、貨品的銷(xiāo)售管理Product Sales Management
以產(chǎn)品季為單位,根據(jù)品牌市場(chǎng)cc list,制定當(dāng)季貨品銷(xiāo)售策略方向、輸出波段培訓(xùn)資料Develop seasonal product sales strategies based on the brand’s market CC list and produce wave-based training materials for each product season.
每月根據(jù)銷(xiāo)售預(yù)算,制定每月的貨品重點(diǎn)主推方向及激勵(lì)策略 Formulate monthly key product focus and incentive strategies according to sales budgets.
根據(jù)上貨節(jié)奏,定期組織貨品開(kāi)季月度波段培訓(xùn),及新品到店的落地培訓(xùn)支持 Organize monthly wave-based training sessions at the beginning of each season and provide support for new product training upon store arrivals, in line with product launch rhythms.
根據(jù)貨品上新節(jié)奏,提供貨品的動(dòng)銷(xiāo)及暢銷(xiāo)數(shù)據(jù)支持Offer data support on product sell through and best-selling items based on new product launch schedules.
以月為單位,制作貨品各維度的(動(dòng)銷(xiāo)、暢銷(xiāo)、滯銷(xiāo)、售罄率、庫(kù)存率)分析報(bào)告或月報(bào)Prepare monthly analytical reports covering various dimensions (sell-through, best-sellers, slow-movers, sell-through rate, inventory rate).
圍繞庫(kù)存率目標(biāo),對(duì)滯銷(xiāo)或動(dòng)銷(xiāo)較差的貨品,及時(shí)制定相應(yīng)有效措施Implement timely and effective measures for slow-moving or poorly performing products to achieve inventory rate targets.
定期巡店了解門(mén)店貨品動(dòng)銷(xiāo)反饋,快速相應(yīng)門(mén)店需求,為門(mén)店銷(xiāo)售助力Conduct regular store visits to gather feedback on product sell-through, respond quickly to store needs, and support sales efforts
結(jié)合店鋪主題活動(dòng),提供人貨匹配的數(shù)據(jù)支持Provide data support for matching products with customer demand in alignment with store promotional activities.
搜集相關(guān)貨品情報(bào),協(xié)助品牌貨品進(jìn)行市場(chǎng)調(diào)研,提供主要競(jìng)爭(zhēng)品牌貨品狀況調(diào)研報(bào)告Collect relevant product intelligence, assist in market research for the brand merchandising department, and deliver research reports on key competitors’ product performance.
3、訂貨會(huì)相關(guān)工作Work Related to Ordering Meetings
根據(jù)買(mǎi)貨預(yù)算,負(fù)責(zé)所轄門(mén)店OTB買(mǎi)貨結(jié)構(gòu)、及在品牌貨品的方向下制定區(qū)域賣(mài)貨方向和思路Develop OTB (Open-to-Buy) structures for assigned stores based on purchasing budgets and establish regional sales directions and strategies under the guidance of the brand merchandising department.
根據(jù)訂貨時(shí)間節(jié)點(diǎn),提供相關(guān)訂貨會(huì)數(shù)據(jù)分析報(bào)告,并組織買(mǎi)貨通氣會(huì)Provide analytical reports for ordering meetings according to scheduling milestones and organize preordering communication sessions.
訂貨期間對(duì)所轄門(mén)店提供訂貨思路指導(dǎo),及訂單審核Offer guidance on ordering strategies and review orders for assigned stores during the ordering period.
4、零售企劃Retail Planning
協(xié)助參與區(qū)域化涵蓋市場(chǎng)洞察、市場(chǎng)分析及買(mǎi)貨策略等建立。通過(guò)持續(xù)地方行業(yè)趨勢(shì)、消費(fèi)者行為及競(jìng)爭(zhēng)對(duì)手動(dòng)態(tài),深入挖掘市場(chǎng)機(jī)會(huì),為品牌策略提供數(shù)據(jù)支持。同時(shí),結(jié)合區(qū)域特性與銷(xiāo)售目標(biāo),反饋買(mǎi)貨方向并訂單流程優(yōu)化,優(yōu)化庫(kù)存效率與銷(xiāo)售轉(zhuǎn)化,驅(qū)動(dòng)產(chǎn)品與市場(chǎng)的高效協(xié)同,提升品牌競(jìng)爭(zhēng)力與盈利能力。Assist in establishing regionalized market insights, market analysis, and buying strategies. By continuously monitoring local industry trends, consumer behavior, and competitor dynamics, we deeply explore market opportunities and provide data-driven support for brand strategies. Meanwhile, by integrating regional characteristics and sales targets, we refine buying directions and optimize order processes to enhance inventory efficiency and sales conversion. This drives
efficient collaboration between products and the market, ultimately boosting brand competitiveness and profitability
任職要求:
國(guó)際知名品牌工作4年貨品管理工作;有企劃經(jīng)驗(yàn)或管理經(jīng)驗(yàn)的優(yōu)先
International branding experience over 4 years Must in goods management; planning experience or management is preferred
統(tǒng)招,本科以上學(xué)歷畢業(yè),時(shí)尚、傳媒、市場(chǎng)、服裝設(shè)計(jì)或服裝工程類(lèi)等相關(guān)專(zhuān)業(yè) Graduated with a bachelor degree or above, majoring in fashion related, apparel design or apparel engineering
熟悉高端女裝品牌零售和代理模式;
"Familiar with high-end women's fashion brand retail and agency model.
常用的辦公軟件(EXCEL、PPT、POWERPOINT等)、英語(yǔ)聽(tīng)說(shuō)讀寫(xiě)能力非常熟練; Very proficient in common office software (EXCEL, PPT, POWERPOINT, etc.) and English skills
善于溝通,有團(tuán)隊(duì)協(xié)作精神,細(xì)致認(rèn)真,邏輯思維好。
Good at communication, teamwork spirit, meticulous and serious, good logical thinking.